FISHCOR is facing bad publicity that is overshadowing the good deeds and excellent fiscal and strategic performance of the enterprise.
Agency developed a PR campaign that highlights the mandate of FISHCOR and its positive activities in Namibia. By focusing on the educative aspects in the following areas (e.g. Horse Marckerel industry overview and the role of FISHCOR in it, employment creation and the recently opened Horse Marckerel plant)
To increase awareness of FISHCOR statoty mandate and to communicate FISHCOR CSR activities.