CLIENT. FISHCOR

Campaign. PR Campaign

Challege

FISHCOR is facing bad publicity that is overshadowing the good deeds and excellent fiscal and strategic performance of the enterprise.

Solution

Agency developed a PR campaign that highlights the mandate of FISHCOR and its positive activities in Namibia. By focusing on the educative aspects in the following areas (e.g. Horse Marckerel industry overview and the role of FISHCOR in it, employment creation and the recently opened Horse Marckerel plant)

Expected Outcome

To increase awareness of FISHCOR statoty mandate and to communicate FISHCOR CSR activities.