CLIENT. Ministry of Health & Social Service
Campaign. Turning Malaria into a memory
Challege
The World Health Organization and the Ministry of Health and Social Services identified Namibia as having a good chance of completely wiping out malaria, which is seasonally prevalent in the Northern regions. They needed a behavioral change and awareness campaign to support their efforts.
Solution
Publicis designed an umbrella campaign to promote early malaria detection and create the awareness that Namibia is insight of wiping out Malaria, if the right things happen now.The campaign utilised posters and radio spots on stations with highn listenership in malaria prone regions to broadcast prevention methods in indigenous languages. It also employed a comic and a bold new icon across materials.
Outcome
The high volume of radio spots inspired radio DJs to discuss Malaria-related issues on their programs, which increased the number of people reached by the campaign. However, due to lack of funds, the campaign could not be fully instituted to entirely wipe out malaria in Namibia./p>
