Campaign. Gold Account


Publicis Namibia conceptualised communication and strategy that address all these challenges. We designed a look and feel that is vibrant, colourful and exciting to the banking sector which focused on copy platform of ‘everything unlimited’.

The new communication encouraged product take up by focusing on the unlimited benefits of the new product and broke most the barriers experienced by many Gold account holders from competing brands. The centerpiece of this positioning is the surge of unlimited possibilities displayed as a burst of colour on all the visual communication.


The new communication established Nedbank as an approachable and modern brand. The communication promises to offer Nedbank Namibia gold account clients unlimited possibilities that are relevant and evolve with the times while also being competitive with similar products in the market.